Tradeloop

Tradeloop is a wholesale trading network for the secondary IT-hardware market — the place where dealers, brokers, and recyclers buy and sell used equipment. Marketplaces like this live or die on trust and liquidity, and that shapes everything about how you market one.

The relationship

Rohi Sukhia and Tradeloop have been part of the bobos.ai client family since the platform's early days. Beyond the client work, Rohi is one of the operators bobos leans on: he sits in bobos' regular AI roundtables alongside other founders, pressure-testing how AI-assisted marketing and development should actually work for real businesses — the thinking that became DevJock and the bobos.ai platform itself.

Marketing a marketplace

A two-sided trading network can't just "run ads." Supply and demand have to grow together, reputation systems have to be legible to newcomers, and two decades of accumulated trust have to come through in every page. That's the strategic frame bobos.ai brings to Tradeloop's marketing.

The takeaway

The best clients make the product better. Tradeloop gets a marketing partner that understands marketplaces; bobos.ai gets a founder who's seen every era of online B2B trading, keeping the platform honest.