Zehntek

Some clients hire an agency. Bill Fistori has brought bobos.ai with him across two companies.

Chapter one: Pantek

Bill first engaged bobos.ai in 2021 at Pantek, an open-source and Linux services consultancy. Over roughly a year, bobos ran the full demand motion: AWS-focused email campaigns, display and CloudCheckr advertising, webinar launches end to end (ads, emails, social posts, and video), landing pages, a scheduled blog program, and top-, mid-, and bottom-funnel messaging maps for the Linux-support and cloud-solutions service lines.

Chapter two: ZehnTek

When Bill needed marketing firepower at ZehnTek, a cloud-services consultancy, he came back. The second engagement started the way good re-engagements do — with an audit: a full landing-page review turned into a client-ready presentation, verification of Google Ads conversion tracking, and a search-term analysis to find where spend was leaking.

From there the work went continuous: AI-assisted analysis of ad and landing-page performance, development of new partner sections on the site, AWS retargeting campaigns, and a standing weekly working session with the bobos team that still runs today — covering everything from campaign status to compliance fixes like tracking-pixel remediation.

The takeaway

The strongest signal in B2B services isn't a testimonial — it's repeat business. Five years, two companies, one marketing partner. ZehnTek remains an active bobos.ai client in 2026.