FAQ
Frequently asked questions
Everything you might want to know about Bobos — getting started, the free strategy, pricing, your team, the platform, and security.
Getting started
How does Bobos work?
Bobos operates through three phases: first, you provide your website URL or answer business questions; second, the platform generates your marketing strategy including personas and content pillars at no cost; third, you optionally engage execution teams when prepared to scale.
How long does it take to get started?
If you have a website, you can have your marketing strategy in about 2 minutes with automatic site analysis. Manual questionnaire completion takes approximately 10 minutes for those without websites. Complete strategies are typically ready the same day.
Do I need a website to use Bobos?
No website is required. You can either provide a URL for automatic analysis or answer a short questionnaire if starting without an established web presence.
What do I need to provide to get started?
Basic business information suffices: what you do, your target audience, and your differentiators. You’ll review four brand identity sections, then create an account using email credentials.
Free strategy
Is the free strategy really free?
Yes. No credit card required. No trial period that converts to paid. The complete marketing strategy remains accessible indefinitely without payment obligations.
What exactly do I get for free?
The free tier includes customer personas, content pillars, brand story, META ad targeting recommendations, social media suggestions, blog topic generation, website copy recommendations, tactical planning, full dashboard access, and export capabilities with unlimited revisions.
Can I use the free strategy even if I never buy anything?
Absolutely. If it helps you do your own marketing better, great. If you eventually want help executing, we’re here.
Do you use AI?
Yes, AI accelerates website analysis and content generation, but real marketers review and refine everything. AI is a tool, not a replacement for expertise.
Pricing & plans
How much does Bobos cost?
Strategy tools are complimentary. Execution teams are available as one-time packages or monthly subscriptions. See the pricing page for current tiers.
Are there any contracts or commitments?
No long-term contracts. The free tier requires no commitment; subscriptions operate month-to-month and are cancellable anytime before renewal.
Can I start free and upgrade later?
Yes — this is the typical customer journey. Your free strategy work integrates directly into any subsequent paid services.
What payment methods do you accept?
Major credit cards (Visa, Mastercard, American Express) are accepted. Larger accounts can arrange custom invoicing and payment terms.
Do you offer refunds?
Subscriptions remain cancellable before billing cycles. Package projects continue until you’re satisfied, with revisions provided until expectations are met.
Can I change plans later?
Yes — upgrade from free to paid, switch subscription tiers, add packages, or downgrade at any time as your needs evolve.
Your team
Who will actually work on my marketing?
Real marketing professionals — not AI bots or overseas contractors. Teams comprise Project Managers, Ad Specialists, Graphic Designers, and Content Creators, all vetted for expertise and communication abilities.
What does the Project Manager do?
Your PM serves as the single point of contact, managing teams, maintaining timelines, answering questions, ensuring accountability, and guaranteeing satisfaction with deliverables.
Can I communicate directly with my team?
Yes — a dedicated dashboard chat enables direct messaging with your PM and team members, eliminating email chains and communication gaps.
What if I don’t like the work?
You approve all deliverables before publication. Your team completes work, you review it in your dashboard, provide feedback, receive revisions as needed, and approve only when satisfied.
How fast do things get done?
Simple deliverables require 2–3 business days; standard projects take 5–7 business days; complex assignments need 2–3 weeks. Your PM establishes clear timelines and progress updates.
Platform & tools
How do I track what’s happening with my marketing?
Your dashboard includes a task board tracking all work and statuses, team chat for communication, approval sections for reviewing deliverables, file storage for assets, and performance reports for paid campaigns.
Can I export my strategy and use it elsewhere?
Yes. Strategy documents including personas and brand story remain your property. You can export and download them anytime without restriction or ongoing obligation.
Do I need to install any software?
No. Bobos is entirely web-based, accessible through any browser anywhere.
Is my data secure?
Yes. Data is encrypted in transit and at rest, never sold to third parties, restricted to authorized team members, and subject to regular security audits.
Security & privacy
Who can see my business information?
Access is limited to your dedicated team members and Bobos staff providing support. Data isn’t shared with other customers or sold to advertisers.
What happens to my data if I cancel?
Your data remains accessible for 30 days post-cancellation before deletion begins. Immediate deletion is available upon request. Downloaded documents remain yours.
Do you comply with GDPR / privacy regulations?
Yes. You retain rights to access, correct, delete, export, and withdraw consent regarding your data. Privacy requests should be directed to privacy@bobos.ai.